Lunch & Learn with Hagerstown Magazine

Description

Are you confused about the benefits of traditional versus digital marketing? Why choose either/or? While the top brands nationally, regionally, and locally have turned to focus more on their digital outreach to target prospects and customers, most would consider it smart to develop a business plan that includes both. According to the American Marketing Association, "The secret to great marketing is the combination of both digital and traditional marketing and using them in an integrated way to enhance customer experience and leverage the power of all channels."

Don't miss this Lunch and Learn opportunity brought to you by three local media representatives who share the belief that your business is better served by considering a multi-media approach when planning your marketing outreach. 

Chuck Boteler is a business development strategist for the Hagerstown and Frederick Magazines, with a career spanning 40-plus years in print and online media and marketing strategy. Chuck is also an ambassador for the Greencastle BNI chapter and the Washington County Chamber and sings with an award-winning barbershop chorus, the Frederick Catoctones.

Eric Murr is the VP of Client Partnerships for Kegerreis, a multi-media group that includes the award-winning Google Partner Digital Marketing Agency, and Kegerreis Outdoor Advertising, the 15th largest billboard company in the US. Eric co-hosts "Momentum Mondays" every Monday morning on 103.7FM, talking sales strategies and personal growth.

Pat Ryan is the Vice President and Corporate Brands Strategist for Magnum Broadcasting. They have radio, digital, and TV outlets in NY, FL, and NEWS TALK 103.7FM based in Chambersburg, PA. Ryan hosts the morning radio news and talk show "First News", and is the President of the Chambersburg Kiwanis Club, and has been behind the microphone since he was 12 years old.